CAPE Groep
Ontbijtsessie supply chain
Gert-Jan Puper
Business Development

Did you miss the Logistics CIO Forum 2020? Here are the key takeaways!

Logistics CIO Europe is the go-to event where several leading companies in European logistics share their IT expertise. It is the industries’ only event which is exclusively dedicated to unite the logistics IT & technology community. It was held on March 11th and 12th in Amsterdam. Due to the coronavirus, many CIOs and speakers couldn’t attend the conference, but the turnout was better than expected. Some of the absent speakers could still present through video conferencing.

By chance, I was able to attend the CIO Forum on behalf of CAPE Groep. We manned a company booth and our Commercial Manager, Jeroen Veld, took care of one of the presentations and a panel discussion. He did this together with speakers from Mendix and UPS.

Did you, unfortunately, miss the Logistics CIO Forum 2020 due to the coronavirus, or are you just curious about the outcomes of the event? In this article I will highlight the 5 most important takeaways I learned:

1. The role of the CIO
The pace of digital change accelerates every day. Reason enough to discuss the changing role of the CIO. Various thoughts and opinions were shared during the panel discussion regarding this topic. The roles mentioned by members ranged from taking the lead in shaping the digital agenda and developing new data driven business models (top-down), to being reactive and simply facilitate the business with the right tools to innovate intrinsically (bottom-up). All panel members agreed that there’s no single truth, strategies vary. However, there was a common understanding among the members that digital transformation requires a customer-centric approach and cross-departmental collaboration, i.e. breaking down the ‘silos’.

2. Embracing new technologies and startups
Every day, multiple startups knock on the CIO’s door to talk about how they could apply new technologies in order to deal with the challenges in logistics. And indeed, some of the solutions they offer nowadays are mind-blowing. Mr. Leendert Vis, CIO at JF Hillebrand, explained that their team often execute pilots to experience the ‘maturity’ level and applicability of these new solutions or startups. This approach enables them to quickly determine if the solution or startup can live up to their (marketing) promise.

3. The Digital Customer Experience – Process Automation
The insights on this topic, derived from the panel hosted by Kim MacGillavry of UPS and Jeroen Veld of CAPE Groep, were of great value. They taught us that Customer Experience is an ongoing process and that the purpose and value proposition of companies should drive whatever they do. Customer Experience is created throughout the company and that’s why all members of the organization should be involved and on the same page. When it comes to Customer Experience Management, we should look at our own companies form a customer perspective (outside-in) instead of from our business perspective (inside-out).

4. Human role in digital transformation
Creating a flawless and outstanding digital customer experience, enables LSP’s (Logistics Service Providers) to differentiate from their competition. In fact, if you look at the rise of IT and digitization, a new kind of customer relationship is created and the boundaries between traditional value strategies are fading. The digital customer relationship combines operational excellence with customer intimacy. On top of that, as contradictory as it sounds, the human factor becomes the differentiator again. In addition to efficiency and customer focus, modern companies add a strong emotional bond to the relationship with the customer.

5. How to conquer the supply chain with low-code
On behalf of Mendix, Ronald Hovius talked about the three biggest challenges enterprises face when it comes to application development:

  • Miscommunication between business stakeholders and IT teams leads to poor results. Requirements will be misinterpreted, which leads to rework, a delay in apps getting to market and missing out of key capabilities. Eventually, this will lead to apps that don’t meet user expectations or business results.
  • With the challenge to find tech talent, most organizations’ capacity to deliver is limited. There are simply not enough qualified developers to deliver all business needs.
  • Legacy systems are inhibiting agility. Most of these systems were designed before the great need for omni-channel apps and it’s hard and takes a lot of resources to customize and get data from core systems for new uses.

Do you want to know how to conquer the supply chain with low-code and deliver transparency, traceability and instant information to your customers? Register for the webinar hosted by Raben Group (Slawomir Pawlak, CIO), Mendix (David Brault, Product Marketing Manager) and CAPE Groep (Jeroen Veld, Commercial Manager) here.

Hopefully these 5 highlights gave you an insight on the substance of the Logistics CIO Forum event. In case you have any questions about the event, or the appliance of low-code technology in logistics organizations, please don’t hesitate to contact me!

Gert-Jan puper

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